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Published on the last Wednesday of every month, the Strategy Hero podcast delves into the world of business strategy and transformation. Each cast shines a spotlight on a Strategy Hero – inspirers, boundary pushers, and leaders of change from all walks of life – armed with practical advice on what it takes to achieve your goals. Episodes explore topics around operational excellence, Lean management, process improvement, change management, and much, much more. Available where all great podcasts live, listen on-demand today, and discover the Strategy Hero inside you.
Published on the last Wednesday of every month, the Strategy Hero podcast delves into the world of business strategy and transformation. Each cast shines a spotlight on a Strategy Hero – inspirers, boundary pushers, and leaders of change from all walks of life – armed with practical advice on what it takes to achieve your goals. Episodes explore topics around operational excellence, Lean management, process improvement, change management, and much, much more. Available where all great podcasts live, listen on-demand today, and discover the Strategy Hero inside you.
Episodes
Monday Aug 25, 2025
S3E8 - Martin Reeves - Reimagining Strategy with Biology and Creativity
Monday Aug 25, 2025
Monday Aug 25, 2025
What if imagination was the ultimate competitive advantage in business?
In this episode of the Strategy Hero Podcast, Simon Crowther is joined by Martin Reeves, Chairman of BCG Henderson Institute and a biology-trained strategist with over 36 years at BCG. Martin draws from his background to frame companies as adaptive systems, discussing strategy evolution, the role of imagination, AI's impact on advantage, and blending analytical rigour with creativity for long-term survival.
What You’ll Learn
- Adaptive Strategies: Treat businesses like biological species to build resilience in dynamic environments.
- Imagination Boost: Harness creative sparks to innovate and differentiate beyond mere efficiency.
- AI Navigation: Use AI for productivity while focusing on unique human elements to sustain advantage.
We explore Martin's books, Your Strategy Needs a Strategy for contextual approaches and The Imagination Machine for cultivating corporate creativity, plus thought experiments on technology's limits. Practical tips include viewing strategy as an ongoing, imaginative process rather than static plans.

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